Even though we live in a society which has laws against discrimination, we still don't live in a “colour blind society”. This reality encourages many people to aspire to have lighter skin for the hope of better career opportunities and marriage prospects.Skin lightening is the process where chemicals are placed onto the skin to achieve lighter tones. These lighteners have toxic ingredients which can cause damage to the skin.The impact of colourism on individuals causes skin lightening users to believe “lighter skin is more beautiful”, “increases their self-esteem” and “increases chances of getting married or being romantically involved.
